Planning a trip to Seoul in South Korea and wondering what to see and do? You’re in the right place. In this Seoul travel blog I’m sharing the top sights and activities in Seoul, South Korea, from royal palaces and traditional villages to K-pop experiences, shopping districts and stunning viewpoints. Whether you’re searching for the top sights Seoul, top activities Seoul, what to do in Seoul, what to see in Seoul or simply looking for a useful travel blog Seoul, this guide covers the places and experiences I think are most worth your time. Seoul is a city where ancient history and futuristic culture exist side by side, and that’s exactly what makes it so fascinating.
1. Gyeongbokgung Palace
Gyeongbokgung is the most famous palace in Seoul and a must-see for first-time visitors. The architecture is beautiful and the mountain backdrop makes it even more impressive. Be sure to be at the main gate (Gwanghwamun) at 10:00 AM or 2:00 PM for the changing of the guards ceremony, which is free to watch and adds a lot of atmosphere to your visit.
2. Bukchon Hanok Village
Bukchon Hanok Village is one of the most picturesque areas in Seoul. The narrow streets are lined with traditional Korean houses, or hanoks, and there are plenty of small cafés, tea houses and craft shops. It’s a lovely place to wander around and take photos, but remember that people still live here, so keep noise levels down.
3. Ikseon-dong Hanok Village
Ikseon-dong feels like a more modern and trendy version of Bukchon, and it’s more touristic as well. Traditional hanok houses have been transformed into stylish cafés, bakeries, restaurants and boutiques. It’s one of my favorite neighborhoods for brunch, coffee and an evening stroll.
4. Dongdaemun Design Plaza (DDP)
Dongdaemum Design Plaza (DDP) is an architectural landmark designed by Zaha Hadid. The futuristic curves and metallic exterior make it one of the most photographed buildings in Seoul. Visit during the evening when the building is illuminated and the surrounding area becomes especially lively.
5. Cheonggyecheon Stream
Cheonggyecheon is a restored stream running through the center of Seoul and a wonderful place for a walk. In my opinion, the section near the starting point and then a bit westward is the most beautiful part. The water, bridges and lighting create a surprisingly peaceful atmosphere in the middle of the city. It’s also a great place to go running. And during the summer months activities are organized there regularly.
6. HiKR Ground
HiKR Ground is a fantastic free activity, especially for K-pop fans. Inside you’ll find interactive digital installations and free K-pop video sets where you can record your own K-pop music video. It’s fun even if you’re not a huge fan of Korean pop culture.
7. Gangnam Neighborhood
Gangnam is famous worldwide thanks to the song, but it’s also one of Seoul’s main shopping and entertainment districts. Walk along K-Star Road to see the colorful bear statues dedicated to K-pop stars and enjoy the area’s many cafés, restaurants and boutiques.
8. COEX Mall & Starfield Library
COEX Mall is one of the largest underground shopping malls in Asia. The highlight is the stunning Starfield Library, with giant bookshelves stretching several floors high. It’s a great place for photos and a nice stop while exploring Gangnam.
Do you like libraries? The Starfield library south of Seoul, in Suwon, is even more magical and grande.
9. Gangnam Style Statue
Just outside COEX you’ll find the playful Gangnam Style statue, where visitors can recreate the famous dance pose. It’s a quick but fun photo stop.
10. Lotte World
Lotte World is one of the world’s largest indoor theme parks and a great activity for families or anyone who loves amusement parks. It feels like the Korean version of Disney Workld. The combination of indoor and outdoor attractions means it’s fun in any season. There are rides for all ages, with in general the more adventurous rides outside, and the more kid-friendly rides inside.
I recommend buying your tickets online beforehand here, as the lines at the park itself can take quite long and the official website often doesn’t work for foreigners. Extra bonus: if you use code ANNETRAVELFOODIE5 you get a 5% discount on your Lotte World tickets if you order via the Get Your Guide app. The app is useful to have when traveling anyway, as you can book all kinds of tickets and tours with it.
11. Lotte World Tower
Lotte World Tower is the tallest building in South Korea. The Seoul Sky observation deck offers incredible panoramic views over the city and is especially beautiful around sunset or after dark. With your ticket, you can visit several floors. Looking for a romantic dinner? Then the restaurant on the 123rd floor is a real recommendation!
12. Korean War Memorial Museum
The War Memorial of Korea is a must if you’re intersted in learning more abou the Korea war from 1950-1953. The exhibitions are well presented and provide important insight into the Korean War and modern Korean history. Most of the information is available in English too.
13. Namsan Park around Seoul Tower
Many people go straight up to Seoul Tower, but the park surrounding the tower is worth visiting on its own. The walking trails, trees and viewpoints make it a lovely place to escape the busy streets for a while. There’s a cablecar going up, but it’s also a very pleasant hike up the hill.
14. Banpo Bridge Rainbow Fountain
The Banpo Bridge Rainbow Fountain is one of the most magical evening activities in Seoul. The water and light show usually takes place at 7:30 PM, 8:00 PM, 8:30 PM and 9:00 PM. For the best views, head to Banpo Hangang Park and arrive a little early to find a good spot by the river.
15. Day tour to Jaein Waterfall, Art Valley & Sanjeong Lake
If you want to get out of the city for a day, I highly recommend this tour to Jaein Waterfall, Pocheon Art Valley and Sanjeong Lake. It combines nature, art and beautiful scenery and is an easy way to explore the countryside around Seoul. You can book the tour here: Jaein Waterfall, Art Valley & Sanjeong Lake Day Tour. Don’t forget to add code ANNETRAVELFOODIE5 for a 5% discount.
16. Seoul Forest
Seoul Forest is one of the city’s nicest parks. You’ll find walking paths, gardens, deer enclosures and plenty of space to relax. It’s especially beautiful in spring and autumn.
17. Seongsu Neighborhood
Seongsu is often called the “Brooklyn of Seoul.” Former industrial buildings have been turned into trendy cafés, concept stores and creative spaces. If you enjoy coffee hopping and discovering new brands, don’t miss this neighborhood.
18. Improv Workshop
For something completely different, join an English-language improv workshop at Seoul City Improv. They offer drop-in sessions every Sunday from 6 PM to 9 PM, and it’s a fun way to meet locals and other travelers. They also perform improv shows on Friday evenings (twice a month).
19. Hongdae Neighborhood
Hongdae is the center of youth culture in Seoul. Expect street performers, dance crews, live music, shopping and endless food options. It’s one of the best areas to experience Seoul’s nightlife without necessarily going clubbing. It’s also the best area for karaoke (see below).
20. Karaoke
Korean karaoke is incredibly affordable and a must-try experience. You usually get a private booth, and prices can be as low as around €3 for 30 minutes. It’s fun with friends, family or even solo. The best neighborhood for Karaoke in Seoul is Hongdae.
21. Have Lunch at an Instagrammable Café
Seoul is famous for its café culture. Many cafés are designed like movie sets, with beautiful interiors, themed desserts and photogenic drinks. Areas like Ikseon-dong, Seongsu and Hongdae are perfect for finding an Instagrammable lunch spot.
22. DMZ Tour
A DMZ tour is one of the most unique experiences you can have in South Korea. You’ll travel to the border with North Korea and learn about the history of the Korean Peninsula and visit viewpoints, tunnels and border-related sites.
23. Bongeunsa Temple
Right across from the modern COEX complex in the Gangnam neighborhood lies Bongeunsa Temple, creating one of the most striking contrasts in Seoul. The temple is peaceful, beautiful and a wonderful place to slow down for a moment before diving back into the busy city.
Hotel tips in Seoul
If you’re going to Seoul for the first time and you’re looking for the best neighborhood to stay, it might be a bit overwhelming. Seoul is a big city and you might not know which area is best to stay at. I recommend that you book a hotel near Seoul Station. From there, many bus and subway lines depart. And the public transport in Seoul is very well organized. So being close to a bus and/or metro stop is a great plus. My favorites are Hotel the Designer, good value for money and close to a subway station and several bus lines. And Fraser Place Central Seoul was also a nice one, with a gym, swimming pool and an extensive breakfast buffet.
Want to see more of South Korea? Don’t skip Busan! Click here for all the top sights and activities in Busan.
